Quick questions before revamping the Lớp Em landing page

1. What language should the website use?

The current site is in Vietnamese.

• Keep Vietnamese
• English
• Bilingual
• Other…

2. Which visual direction fits best?

Based on your references.

• Bold & Playful — large type, vibrant color blocks, sticker-style icons (like Arc / Google Labs)
• Friendly flat illustrations — scenes with characters (like iFood / WhatsApp)
• Warm & Soft — lean into the brand’s cream + green palette, light and trustworthy feel
• Clean & Modern — lots of white space, app screenshots take center stage
• Try a few directions
• Up to you
• Other…

3. Color palette?

The current brand uses green + cream.

• Stay on-brand: green + cream + warm accent tones
• Add a bold accent color (coral / red) for energy
• Go multi-color and vivid (like Google Labs cards)
• Lean purple (like Alugafone)
• Up to you
• Other…

4. Custom character illustrations?

• Use app screenshots as the primary hero visuals
• Use placeholder illustrations (you’ll send drawings later)
• Mix: screenshots + simple geometric shapes / stickers I make myself
• Up to you
• Other…

5. Who is the primary audience we need to win over?

• Freelance teachers / tutors
• Education center owners & managers
• Both equally
• Up to you
• Other…

6. Which sections matter most? (select all that apply)

• Hero + App Store download CTA
• Attendance in seconds
• Send reports directly to parents via chat
• Tuition tracking / QR payment
• Scores & learning reports
• Manage multiple centers / branches
• Works on all Apple devices
• Eco / paperless angle
• Tutorial video
• New features / Changelog
• Up to you
• Other…

7. How do you want to see the design options?

• One direction, fully polished
• 2–3 different Hero variants to compare
• The full page in 2–3 completely different styles
• Up to you
• Other…

8. Any words that describe the vibe, or things to avoid?

For example: ‘energetic but trustworthy’, ‘no gradients’, ‘must feel premium’. Optional.

• Your answer: [__________________]